"Not initially," said Puri. "What we're worried about is making something that people want to use. That's a pretty simple mission but it's actually really hard to do. People have lots of options, people are very busy so you have to really make something great if you want people to love it and use it. So if we can do that, we believe everything else will fall into place."
"We're actually going to go with a mobile product, rather than web initially,"
"We had the idea for what thought the new Bebo could be, a vision for the product, and it happened to work better on mobile," he said. "It was made for mobile."
Bebo will launch as a mobile-only product initially, available as a free app on Android and iOS, with no timeline for a desktop version. The relaunch emphasizes user experience and aims to build something people want to use before pursuing monetization. There are no immediate plans to offer advertising space, although a future, unspecified product capability for brands is being developed. The project is being treated like a startup after a $1m buy-back by Michael Birch, and the current team is small, running the site with four people.
Read at The Drum
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