"Most of the videos are straight news bulletins but occasionally Werkmeister narrates an explainer-style piece: Werkmeister has been on the job for a few months now and I caught up with him last week. We went back and forth about being the "first-ever" in a legacy newsroom, how he's helping other reporters unlock their "social brain," how he incorporates AI into a social video workflow, and more. Our conversation has been lightly edited."
"Reuters is known for its video coverage of global events, and as a newsroom, we've long produced video for our social media channels. But what makes my role different is that I'm the first hire in the social media team who is fully dedicated to thinking first and foremost about video reporting. That means that my priority is our audience on TikTok, YouTube Shorts, and Instagram Reels. I engage with storytelling trends on these platforms so we can"
Reuters hired Tristan Werkmeister as its first social video reporter in January. He focuses on creating video content optimized for TikTok, YouTube Shorts and Instagram Reels. Video output increased fourfold in vertical formats per day. Most videos are straight news bulletins, while some are explainer-style pieces narrated by Werkmeister. He studies platform storytelling trends and prioritizes audience needs on social platforms. He helps other reporters adapt to social-native video workflows and integrates AI into production processes. The role reflects a newsroom shift toward social-first video reporting and experimentation with new formats to reach broader audiences.
Read at Nieman Lab
Unable to calculate read time
Collection
[
|
...
]