Digiday3 weeks agoMedia industryMedia Briefing: Publishers' H1 pulse check on ad spend in digital mediaTech ad spending rebounds in 2024, retail and healthcare also show promise, while finance remains steady. [ more ]
EMARKETER1 month agoArtificial intelligenceRetail marketers name ecommerce, TikTok, generative AI as most important trends of 2024Ecommerce, social video, and generative AI are top trends for retail marketers in 2024. [ more ]
AdExchanger1 month agoMarketingHow Streamers Respond To Mounting Pressure From Buyers And Investors | AdExchangerStreaming ad spend projections show social video outpacing CTV growth. [ more ]
MarTech2 months agoMarketingVideo ad spend expected to rise 16%, surpassing linear TV this year | MarTechDigital video ad spend in the US is projected to reach $63 billion in 2024, surpassing linear TV for the first time. [ more ]
AdExchanger1 month agoMarketingHow Streamers Respond To Mounting Pressure From Buyers And Investors | AdExchangerStreaming ad spend projections show social video outpacing CTV growth. [ more ]
MarTech2 months agoMarketingVideo ad spend expected to rise 16%, surpassing linear TV this year | MarTechDigital video ad spend in the US is projected to reach $63 billion in 2024, surpassing linear TV for the first time. [ more ]
AdExchanger2 months agoMarketingThe IAB Predicts Social Video Will Overtake CTV This Year | AdExchangerSocial video is growing faster than connected TV advertising, with a projected $23.4 billion expenditure by 2024. [ more ]