Comcast and other TV streamers are now chasing YouTube's ad dollars instead of the other way around | TechCrunchThe competition for TV providers is with social video, prompting new solutions for ad purchasing.Universal ads will simplify the advertising process for marketers to access premium video content.
Media Briefing: Publishers' H1 pulse check on ad spend in digital mediaTech ad spending rebounds in 2024, retail and healthcare also show promise, while finance remains steady.
Retail marketers name ecommerce, TikTok, generative AI as most important trends of 2024Ecommerce, social video, and generative AI are top trends for retail marketers in 2024.
How Streamers Respond To Mounting Pressure From Buyers And Investors | AdExchangerStreaming ad spend projections show social video outpacing CTV growth.
Video ad spend expected to rise 16%, surpassing linear TV this year | MarTechDigital video ad spend in the US is projected to reach $63 billion in 2024, surpassing linear TV for the first time.
How Streamers Respond To Mounting Pressure From Buyers And Investors | AdExchangerStreaming ad spend projections show social video outpacing CTV growth.
Video ad spend expected to rise 16%, surpassing linear TV this year | MarTechDigital video ad spend in the US is projected to reach $63 billion in 2024, surpassing linear TV for the first time.
The IAB Predicts Social Video Will Overtake CTV This Year | AdExchangerSocial video is growing faster than connected TV advertising, with a projected $23.4 billion expenditure by 2024.