"After years of requests from users, Instagram will finally have a dedicated app for iPad. Beginning Wednesday, September 3rd, users will be able to download the new app built specifically for Apple's tablet. But it will be slightly different than the mobile app users are accustomed to. Most significantly, the iPad app will open directly to a feed of Reels, the company's TikTok competitor - perhaps a sign of the short-form-video times."
"Other features will be available on iPad: Stories will still line the top of the homepage, and users will be able to switch to a "Following" tab where they'll be able to swipe between feeds that more resemble the mobile Instagram experience (including a chronological option). The bigger screen means more space and fewer clicks: comments on Reels will appear next to full-size videos, and the DMs page will have your inbox alongside chats, similar to what Messenger looks like on desktop."
"Instagram head Adam Mosseri has said in the past that the group of people wanting an iPad app just wasn't big enough for it to be a top priority. One thing that's obvious from this is that Instagram is not letting up on Reels: it's extended the length of clips, added the ability to repost and fast-forward them, and earlier this year was trying to recruit popular TikTokers."
Instagram will launch a dedicated iPad app on Wednesday, September 3rd, built specifically for Apple's tablet and opening directly to a Reels feed. Stories will remain at the top of the homepage while a "Following" tab will let users swipe between feeds, including a chronological option. The larger screen places comments beside full-size Reels and shows the DMs inbox alongside chats, resembling Messenger on desktop. Previously low demand kept an iPad app low priority, but increased tablet use among kids and TikTok's regulatory exposure appear to have changed the calculus. Instagram continues expanding Reels features and is positioning for a tablet future.
Read at The Verge
Unable to calculate read time
Collection
[
|
...
]