#brand-partnership

#brand-partnership

Sports Illustrated Stadium reimagines fan experiences, blending sports with NYC's vibrant entertainment culture.

The partnership introduces cutting-edge features like blockchain ticketing and immersive fan experiences.

Tom Pidcock will ride Pinarello for off-road events while using Scott bikes for road races under a unique arrangement for 2025.

Michelle Gass, as the first female CEO of Levi Strauss & Co., celebrated a significant brand moment with Beyoncé naming a song after her company.

Content marketing helps brands engage younger, ad-averse audiences without alienation.

Samsung has partnered with The Hershey Company to launch a line of accessories for Galaxy devices inspired by Hershey's packaging.

Sport Social secured a new major brand partnership for 2024, advertising across its podcast network.

Micah Parsons signed a multi-year deal with Adidas for brand marketing, apparel, and specialty footwear.

Retail media chains are adopting upfront presentations like traditional media to attract early advertising investments.

The Home Depot rebrands its retail media network to Orange Apron Media and collaborates with Univision for expanded advertising opportunities.

Marketers should lean into purpose and not shy away from controversy.

Brand values are important for long-term success.