"The spirits industry just witnessed one of the most unexpected yet brilliant partnership announcements of 2025. Martha Stewart, the lifestyle authority who built an empire around sophisticated entertaining and culinary expertise, has officially joined forces with Dr. Dre and Snoop Dogg as the newest brand partner for Still G.I.N. By Dre and Snoop. This collaboration marks a fascinating convergence of hip-hop culture, premium spirits craftsmanship, and mainstream lifestyle branding that could reshape how celebrity partnerships evolve in the food and beverage industry."
"A Natural Evolution of Friendship and Business The partnership isn't as surprising as it might initially seem. Stewart and Snoop Dogg have maintained what Stewart herself describes as an "unbreakable" friendship, collaborating on various projects over the years. Their authentic relationship provides the foundation for this spirits venture, demonstrating how genuine connections can translate into successful business partnerships in the food and beverage sector."
"The Business Strategy Behind Celebrity Spirit Partnerships For food and beverage directors and hospitality managers, this partnership represents a masterclass in strategic brand positioning. Still G.I.N. By Dre and Snoop launched in October 2024 as the duo's second spirits venture, following their successful Gin & Juice By Dre and Snoop ready-to-drink cocktail line. By bringing Stewart into the fold, they're expanding their market reach beyond their core demographic to include the sophisticated entertaining segment that Stewart dominates."
Martha Stewart has joined Dr. Dre and Snoop Dogg as a brand partner for Still G.I.N. By Dre and Snoop, combining culinary sophistication with hip-hop–influenced spirits branding. The partnership builds on a long-standing friendship between Stewart and Snoop Dogg and leverages authentic personal ties as a business foundation. Stewart praises STILL G.I.N. for superior, smooth, flavorful, and aromatic qualities and calls it her go-to spirit for versatile cocktails. Still G.I.N. launched in October 2024 as Dre and Snoop's second spirits venture after Gin & Juice ready-to-drink cocktails. The collaboration aims to expand market reach into the sophisticated entertaining segment and reshape celebrity spirit partnerships.
Read at Food & Beverage Magazine
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