"When guests awaken at the Montauk Yacht Club, the first aroma greeting them isn't the sea air drifting off Lake Montauk-it's the rich, velvety scent of Lavazza coffee. That first sip, enjoyed on a sun-splashed deck or private patio, captures what this collaboration is all about: the art of transforming an everyday ritual into a luxurious, memory-making experience. A Partnership Steeped in Heritage and Vision Launched as part of Lavazza's Brewing Elevated Experiences campaign,"
""Lavazza brings more than just an exceptional product; they've proven to be a true partner to both our property and our guests," said Alex Reiss, Director of Sales & Marketing at Montauk Yacht Club. "Their thoughtful integration into our offerings and continued support have elevated the guest experience in meaningful ways. Beyond that, their investment in public relations and influencer engagement has significantly amplified the collaboration, expanding our reach well beyond the resort.""
Lavazza entered a multi-year partnership with Montauk Yacht Club to integrate premium coffee across cafés, restaurants, guest rooms, and outdoor venues. The collaboration pairs Italian craftsmanship with East End coastal sophistication and positions coffee as a luxury, memory-making element of the guest journey. Property leadership credits Lavazza with both product quality and partnership support, including PR and influencer engagement that broadened reach. The initiative responds to rising traveler expectations about sourcing, roasting, and sustainability and reflects coffee’s role as a defining detail in perceived hotel quality and five-star service.
Read at Food & Beverage Magazine
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