"There's something beautifully Canadian about this: a legendary fries company teaming up with our Olympic athletes to create a nationwide cheer squad fueled by golden potatoes. McCain Foods just announced a four-year partnership with the Canadian Olympic Committee, becoming the Official French Fry Partner of Team Canada through the Milano Cortina 2026 Olympic Winter Games and the Los Angeles 2028 Olympic Summer Games."
"Why Fries and Olympics? Because Shared Moments Matter "McCain has long believed that the simplest moments: like sharing a plate of fries: can bring people together," says Mike Embir, Marketing Director at McCain Foods. "The Olympic Games create those same shared moments of pride and connection. As a proudly Canadian company, we're honoured to partner with the Canadian Olympic Committee to help Canadians come together from coast to coast to coast to cheer on Team Canada, one moment: and one golden fry: at a time.""
McCain Foods announced a four-year partnership with the Canadian Olympic Committee to become the Official French Fry Partner of Team Canada through Milano Cortina 2026 and Los Angeles 2028. The partnership positions fries as catalysts for shared national moments, connecting kitchen gatherings with Olympic pride. McCain will celebrate "golden moments" to unite Canadians and encourage participation and cheering across the country. The company emphasizes emotional connection and experiential marketing rather than simple logo placement. An interactive McCain Golden Gallery is being launched to engage fans and amplify shared moments around Team Canada.
Read at Food & Beverage Magazine
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