"Bud Light is getting fired up for tailgate season through a partnership with Traeger Grills to create the Traegerator, a keg-meets-grill machine complete with built-in speakers, according to a press release. To promote the novelty item, the two brands released an infomercial-style social video spot starring Bud Light brand partners George Kittle, tight end for the San Francisco 49ers, and Baker Mayfield, quarterback for the Tampa Bay Buccaneers."
"As the grill is revealed, complete with a top that resembles a Bud Light can, a jingle begins to play as the football players dance and show off the machine's various features. Making the Traegerator the focus of the ad, rather than Bud Light itself, provides the Anheuser-Busch InBev brand a unique loophole to work with active NFL players. The NFL bars active players from directly endorsing alcohol."
Bud Light partnered with Traeger Grills to create the Traegerator, a keg-meets-grill machine with built-in speakers. The brands released a 90-second, '90s-style infomercial starring George Kittle and Baker Mayfield to showcase the product's features. The grill includes a top resembling a Bud Light can and a jingle accompanies the players as they demonstrate the machine. Positioning the Traegerator as the ad focus allows Anheuser-Busch InBev to work with active NFL players despite league rules banning direct alcohol endorsements. Consumers can enter a giveaway by commenting with #Traegerator and #Sweepstakes on Instagram.
Read at Social Media Today
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