"The company said in a blog post that the experience "will evolve as it expands across news and entertainment and delivers a more personalized, dynamic experience that reinforces Disney+ as a must-visit daily destination." Disney told Deadline that the videos could include original short-form content, repurposed social clips, scenes from TV shows or movies, or a combination. "We're obviously thinking about integrating vertical video in ways that are native to core user behaviors," Erin Teague, EVP of Product Management for Disney Entertainment and ESPN, told Deadline."
"The move comes as Disney launched a personalized vertical video feed in the ESPN app last year. By introducing short-form video content to Disney+, the company is targeting younger users who are accustomed to watching quick clips on their phones rather than long-form content like TV shows and movies. Disney+ won't be the first streamer to explore vertical video, as Netflix launched a vertical feed last year that lets users scroll through clips from its original titles."
Disney+ will introduce short-form vertical video content in the U.S. this year to increase daily engagement and appeal to younger viewers. The experience will expand across news and entertainment, offering a more personalized, dynamic feed intended to make Disney+ a daily destination. Video types may include original short-form content, repurposed social clips, scenes from TV shows or movies, or combinations of those formats. Integration will be designed to fit native user behaviors and avoid a disjointed experience. A personalized vertical feed already exists in the ESPN app, and other streamers have launched similar vertical feeds.
Read at TechCrunch
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