"Well, they're my Vines, the six-second videos that helped mint a generation of famous comedians and also kicked off the era of endlessly looping vertical video that has consumed us all ever since. If you weren't there at the time, most Vines might seem utterly nonsensical. But if you were on the internet when Vine burned brightest - a much briefer moment than you might remember - you probably still find yourself saying "look at all those chickens" more often than you should."
"For this episode of Version History, we tell the story of Vine from beginning to end. It takes longer than six seconds... but not that much longer. David Pierce, Sarah Jeong, Mia Sato, and Marina Galperina chart the app's early rise, its acquisition by Twitter, the fights between platform and creators that ultimately cost Vine its most important performers, and the app's all too early end."
Vine popularized six-second looping vertical videos that became a cultural phenomenon and seeded meme culture. The platform incubated a generation of creators who built large followings and mainstream opportunities from brief, highly edited clips. Rapid creative experimentation was enabled by Vine's short format and endless loop, shaping humor and performance styles. Acquisition by Twitter changed the app's direction and intensified disputes over monetization, ownership, and control between the platform and creators. Those fights drove away top performers and undermined Vine's viability. Vine ultimately shut down early, but its format and practices influenced subsequent dominance of short, vertical video across social media.
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