"Video volume up by 50% in H1 2025: Publishers, creators and media brands expanded monetised video feeds by 50% in the first half of this year compared to all over 2024, compensating for AI Search shifts by diversifying distribution across online, social, and connected-TV platforms. Multilingual content escalated rapidly, with subtitles and synthetic voice-overs in 27+ languages broadening international audiences."
"Vertical video emerges as the default format: Half of VideoElephant's content partners prioritise vertical video, driving nearly triple the revenue growth versus 2024. Industry data shows that mobile-first vertical storytelling outperforms traditional horizontal video in impressions and completion rates, fuelling robust user engagement across smartphones and streaming devices."
"Creator-driven content syndication expands: Over one-third of VideoElephant's new video feeds originated from creators in 2025, merging authentic storytelling with professional publishing. Channels like the World According to Briggs and Wolters Worldexemplify this trend, monetising through off-platform licensing and advertising partnerships."
Licensed and monetised video usage among major global publishers surged, with a 50% increase in monetised video feeds in H1 2025 versus 2024. Publishers diversified distribution across online, social, and connected-TV to offset AI Search shifts. Multilingual content expanded rapidly through subtitles and synthetic voice-overs in 27+ languages to broaden international reach. Vertical, mobile-first video became the default format for many partners, delivering higher impressions, completion rates, and nearly triple revenue growth versus 2024. Creator-originated feeds accounted for over one-third of new content, monetising via off-platform licensing and advertising partnerships.
Read at Exchangewire
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