"When our vertical series "Brace Face Betty" became the week's top series by user engagement according to Social Peta, it wasn't a big surprise for me. Our team has been working on content production for a long time, growing My Passion, the books platform, and My Drama, the short-form, vertical series platform. Over the years, we've identified the principles that make hits. These hacks apply to any creative niche, not just books or series."
"70% of success happens before creation Here's what most creators get wrong: They focus on production quality and hope for the best. But viral success is determined long before you start creating. It's about understanding three critical elements: niche, audience and platform. Take the vertical short series, for example. This niche is growing like crazy now! According to iMedia Research, the vertical short drama market will be worth more than $13.8 billion by 2027, up from $5.2 billion in 2023."
A systematic approach to creating viral products emphasizes preparation over production. Seventy percent of success is determined before creation by selecting the right niche, understanding audience psychology, and optimizing for platform dynamics. The vertical short-series niche exemplifies rapid market growth and requires knowledge of effective hooks, pacing, and shareable elements. Audience emotional triggers such as bullying, forbidden love, and age gaps commonly drive engagement. Proven principles and tactical 'hacks' can be applied across creative industries, from apps to consumer products, to increase the likelihood that content or products will stop, engage, and be shared.
Read at Entrepreneur
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