Webtoon is venturing into vertical video by adapting 14 English-language comics into episodic series. These adaptations aim to resonate with Gen Z, who increasingly prefer video content over traditional forms like television and movies. The platform, which started in Korea in 2005, has reported a revenue of $1.35 billion last year and has approximately 150 million users. Webtoon plans to integrate advertisements gradually into its video offerings, leveraging its success in the comic space to capture more viewing time among younger audiences.
Webtoon is adapting titles into episodic vertical videos using real actors to fit Gen Z's preference for video content, aiming to capture its existing users' attention.
The platform has started with 14 English-language comics and plans to introduce more episodes and titles throughout the year to engage a younger audience.
As video content becomes more popular among Gen Z, Webtoon is focusing on cartoons resembling short, vertical videos which this generation shows a preference for.
With reported revenue of $1.35 billion last year, Webtoon is leveraging its success in comics to enter the booming vertical video market.
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