#streaming-wars
#streaming-wars

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AdExchanger

Paramount Hypes Shopper Data To Dispel Doubts About Its Streaming Future | AdExchanger

Paramount faces skepticism in streaming wars due to stock performance and failed merger talks.

Paramount highlights growth in streaming revenue, subscribers, and ad revenue, emphasizing the partnership with Walmart. [ more ]

AdExchanger

Netflix plans to continue spending on original content to stay ahead of the competition for subscribers and ad dollars.

Licensing shows to Netflix can still result in increased viewership on the original streaming service. [ more ]

VG247

PS5 Pro's relevance questioned

Live-service games may be reaching their breaking point [ more ]

Forbes

The streaming wars will drive more opportunities for marketers.

Generative AI will make personalization at scale more feasible. [ more ]

WIRED

Netflix is changing its strategy by incorporating other people's movies and shows, as well as live sports, onto its platform.

The new deal with WWE to stream Monday Night Raw for the next 10 years demonstrates how Netflix is rewriting its own rulebook. [ more ]

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