"From 2019 to around 2021, we were in the midst of a streaming renaissance. Paramount Plus, Disney Plus, Apple TV, Peacock, and HBO Max all made their debuts, challenging the dominance of Netflix and other legacy streamers like Hulu and Amazon Prime Video. New indie streaming services, like the cinephile-focused Criterion Channel, emerged during this time. Subscription prices were still relatively low."
"But things changed around 2022. As an influx of new services flooded the market, the covid streaming signup boom wound down and many Netflix competitors struggled to reach profitability. Studios slashed orders for adult scripted series, while canceling others. Even Netflix, which reported losing subscribers for the first time in over a decade in April 2022, was feeling the pressure."
An $82.7 billion deal will prompt major streaming services to adjust strategy, pricing, and content approaches. From 2019 to 2021, many new services launched, competition rose, and subscription prices remained relatively low, fueling investment in original series. Around 2022 the COVID-era signup surge subsided, new entrants flooded the market, and many competitors struggled to reach profitability. Studios cut and canceled adult scripted series while even Netflix experienced subscriber losses. Services adopted ad-supported tiers and other revenue tactics. The acquisition heightens consolidation pressures and will likely accelerate changes to bundling, pricing, and commissioning decisions across the industry.
Read at The Verge
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