Comedy once held a prominent and distinct place in cinema, captivating audiences who actively sought out laughter. Currently, however, humor appears homogenized across various films, losing its unique comedic essence. The decline of theatrical comedies correlates with the rise of intellectual property-driven filmmaking, as studios realized they could utilize humor as a superficial layer to mask subpar content. This change has made it easier to insert jokes into familiar franchises rather than investing in original comedy, resulting in a landscape where true comedic talent is often overlooked in favor of predictable character roles.
Movies used to be explicitly funny, with audiences expecting to pay for laughter. Now, humor has become a tone diluted across various genres, failing to deliver true comedy.
The decline of theatrical comedies can be linked to the IP era when studios began to prioritize revenue over crafting genuinely good comedy, using humor as a distraction.
Studios discovered that it was easier to inject humor into established franchises rather than invest in creating original comedic films, leading to a shift in approach.
The characters we enjoyed from comedic actors have been overshadowed by their roles in franchises, reducing the distinctiveness and freshness that once characterized comedies.
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