"Once upon a time (read: a few years ago), there were a pair of upstart streaming services called Quibi and Go90 that were supposed to appeal to phone-addicted millennials. These platforms were supposed to compete with Netflix and Amazon by offering up short-form videos designed to be watched on the go. Both services were touted as being the future of entertainment, and they had sizable financial backing."
"But neither Quibi nor Go90 managed to gain any real traction before their names became shorthand for "bad ideas exemplifying how out of touch studio and telecom execs can be." Quibi and Go90 were not long for this world, and much has been written about how they were doomed from the jump. Quibi was oddly expensive, Go90's landscape mode-focused branding confused people, and neither service made it easy to share their content on other platforms."
Studios specializing in vertical video production are gradually altering the entertainment landscape. Earlier attempts to build phone-first streaming services, like Quibi and Go90, failed to gain sustained traction despite significant funding. Quibi's pricing and Go90's landscape-focused branding hindered adoption. Both services limited sharing across platforms, contributing to their rapid decline and negative reputations. Consumer skepticism, particularly in Western markets, treated vertical scripted programming as unlikely. The current momentum suggests vertical-video studios are finding viable paths to integrate short-form, mobile-focused content into mainstream entertainment distribution. Industry adaptation includes rethinking format, distribution, and shareability to meet mobile viewing habits.
Read at The Verge
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