"It's the end of 2025 and vertical video is here to stay. Right around this time last year, I talked to several news publishers launching vertical video on their own platforms. They started out experimenting with vertical video on social, saw high engagement there, and wanted to bring that engagement to their own sites. Nearly three-quarters of Americans watch news videos online and most of them (61%) use social media or YouTube to do so."
"This year, The Economist, Newsday, The New York Times, The Washington Post, and CNN all launched dedicated tabs for video viewing in their apps, to try to keep some of those users on their own sites. "If we are seeing a migration of our existing audience over to a new format, we still want them to get information from Newsday," TC McCarthy, Newsday's VP of digital development, told me."
"The New York Times' Watch tab begins autoplaying video as soon as you tap it. The Economist lets users toggle between short vertical videos and Insider, the magazine's recently launched, twice-weekly, horizontal discussion show. Newsday's TV tab leads with live news programming filmed in its studio, followed by topic-based video carousels. Newsday and The New York Times both include the corresponding story link with every video."
Nearly three-quarters of Americans watch news videos online; 61% use social media or YouTube. The Economist, Newsday, The New York Times, The Washington Post, and CNN launched dedicated video tabs in apps to keep users on their own platforms. Publishers combine vertical video on social with native app video offerings. Newsday features live studio programming and topic carousels; The New York Times' Watch tab autoplays; The Economist offers toggles between vertical shorts and a horizontal discussion show. Newsday and The New York Times attach story links to videos. Publishers aim to reach audiences in preferred formats to maintain informed readership.
Read at Nieman Lab
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