News publishers embrace vertical video with in-app "watch" tabs
Major news publishers have launched vertical-video tabs on their apps to retain social-video audiences and present short-form, platform-native news video.
The AI traffic cliff is proving why revenue resilience matters
Publishers must become product-focused, building habitual, loyalty-driving experiences to survive AI-driven zero-click search, steep traffic losses, and ad-revenue disruption.
Video outperforms other content channels by driving higher audience retention, strong ROI, platform prioritization, and global shareability, making it the dominant marketing medium.