"The more you use TikTok, the happier you should be with it, because it does look for content that it thinks you will enjoy. Why would you turn to watch a football game that you may or may not like when TikTok is a guaranteed homerun?"
"A football game takes almost four hours. Do you have any idea how much TikTok content you could watch instead in those four hours? The tradeoff, I think, for a lot of kids would be, 'Oh my god! When is this going to end?'"
"If you look at Nickelodeon they have an NFL show where if you watch they have NFL games and highlights, but they use gak -- so green slime will come down the screen when there's a touchdown, or the football, if it's Christmas, might turn into a present."
"Put different icons and emojis and things in the clips. Enable them to video themselves wearing a Patriots or Seahawks helmets, thinking through the advertisements. Are there things that children could do on their phones to kind of game-ifying the advertising experience."
People born since 1997 increasingly prefer personalized short-form platforms like YouTube and TikTok that surface content tailored to their interests. Algorithmically curated clips offer rapid, sustained engagement that competes directly with live sports, which are long and slower-paced. The current average prime-time NFL viewer is 62 years old, prompting networks to use halftime performers and kid-focused broadcasts with playful visual effects. Additional approaches to attract younger audiences include adding icons, emojis, user-generated features to gamify ads, and leveraging legal betting to increase real-time viewer investment in games.
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