#nfl-viewership

#nfl-viewership

The NFL averaged 18.7 million viewers per game during the regular season, the second-highest since audience averages began being kept in 1988. The per-game average on TV and digital platforms was a 10% increase from last season's 17.5 million and up 7% from 2023, according to the league and Nielsen. It also was just off the record average of 19 million, which was set in 1989.

Well I spent a few years working in the National Football League, and one thing that I know - they value even more than politics is revenue, and Bad Bunny was the third most streamed artist globally last year. And the NFL is about setting records, the halftime show for a number of years has surpassed viewership even of the game. And last year, even as controversial as Kendrick Lamar was, he set the all-time viewership record for a halftime show, surpassing Michael Jackson.