"Well I spent a few years working in the National Football League, and one thing that I know - they value even more than politics is revenue, and Bad Bunny was the third most streamed artist globally last year. And the NFL is about setting records, the halftime show for a number of years has surpassed viewership even of the game. And last year, even as controversial as Kendrick Lamar was, he set the all-time viewership record for a halftime show, surpassing Michael Jackson."
"You see 80-year-olds, you see abuelitas, you see tias, you see people with canes, you see kids - you literally see everybody enjoying his music because he makes music for everybody."
"The thing sold out in like 30 minutes. And it was just amazing, people from all over, Salinas, Watsonville, I mean all over."
Bad Bunny will perform the Super Bowl LX halftime show at Levi's Stadium, prompting celebration among local fans. A to-go restaurant owner in Oakland hosted a sold-out Bad Bunny watch party that attracted attendees from Salinas, Watsonville and beyond, including a Super Bowl champion. Bad Bunny recently completed a tour in Puerto Rico and primarily performs in Spanish, and previously declined U.S. touring over concerns about ICE raids. The NFL prioritizes revenue and broad audience reach, and Bad Bunny ranked as the third most-streamed artist globally last year. Halftime shows have at times exceeded game viewership, drawing multigenerational crowds.
Read at ABC7 San Francisco
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