#tv-ratings

[ follow ]
#advertising #streaming #youtube #netflix #social-media #ai #programmatic-advertising #podcasting #user-experience
Media industry
fromAdExchanger
11 hours ago

NBCU's Peacock Is Officially On Its Way To Profitability | AdExchanger

NBCUniversal's 'Legendary February' generated $2.2 billion in ad sales, driving significant revenue growth for Comcast and Peacock.
Podcast
fromRAIN News
8 hours ago

Real results and an attribution void: Podscribe benchmark report

Podscribe's Performance Benchmark Report reveals key insights and trends in audio advertising for Q1, highlighting podcasting and streaming audio metrics.
#youtube
Marketing tech
fromAndroid Authority
14 hours ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
Podcast
fromDigiday
23 hours ago

YouTube is turning audio into an ad product - SiriusXM is selling it

YouTube partners with SiriusXM Media to monetize audio content on the platform, focusing on podcast and background music streams.
Marketing tech
from9to5Google
1 day ago

YouTube teams up with SiriusXM for audio ads on podcasts, more

SiriusXM becomes the exclusive advertising representative for YouTube's audio-first content in the US, enhancing ad offerings for podcasts and similar media.
Media industry
fromEngadget
2 days ago

YouTube is muting push notifications from channels you don't watch

YouTube will mute notifications from creators not engaged with in the last month to reduce clutter and prevent users from disabling notifications.
Marketing tech
fromAndroid Authority
14 hours ago

Ads are the worst thing about YouTube livestreams, but Google may have (loudly) fixed them

YouTube is testing a new mobile livestream ad format that plays below the video, allowing users to watch while ads play.
Podcast
fromDigiday
23 hours ago

YouTube is turning audio into an ad product - SiriusXM is selling it

YouTube partners with SiriusXM Media to monetize audio content on the platform, focusing on podcast and background music streams.
Marketing tech
from9to5Google
1 day ago

YouTube teams up with SiriusXM for audio ads on podcasts, more

SiriusXM becomes the exclusive advertising representative for YouTube's audio-first content in the US, enhancing ad offerings for podcasts and similar media.
Media industry
fromEngadget
2 days ago

YouTube is muting push notifications from channels you don't watch

YouTube will mute notifications from creators not engaged with in the last month to reduce clutter and prevent users from disabling notifications.
more#youtube
Privacy professionals
fromDigiday
1 day ago

Future of TV Briefing: The ambitious and alarming proposal fix to TV and streaming's identity crisis

Identity Infrastructure 2.0 aims to improve identity mechanisms in TV and streaming but raises significant privacy concerns for viewers.
#streaming
Digital life
fromTech Times
1 day ago

How Streaming Platforms Use Algorithms and Recommendation Engine Systems to Personalize Content

Streaming algorithms and personalization systems transform content discovery and consumption, ensuring unique user experiences through a complex content pipeline.
Television
fromForbes
1 week ago

The TV And Movie Content That Drove Social Media In 2025

Younger generations prefer social media recommendations for TV and movies over traditional streaming platform suggestions.
Digital life
fromTech Times
1 day ago

How Streaming Platforms Use Algorithms and Recommendation Engine Systems to Personalize Content

Streaming algorithms and personalization systems transform content discovery and consumption, ensuring unique user experiences through a complex content pipeline.
Television
fromForbes
1 week ago

The TV And Movie Content That Drove Social Media In 2025

Younger generations prefer social media recommendations for TV and movies over traditional streaming platform suggestions.
more#streaming
Independent films
fromFast Company
1 day ago

Everyone says this movie is terrible and it's still about to make $70 million

Michael biopic faces criticism for ignoring Jackson's controversies despite strong box office performance.
Television
fromThe Atlantic
15 hours ago

Life Isn't Easy in the OnlyFans Economy

Margo, a naive college student, turns to OnlyFans for financial survival after dropping out and becoming a single mother.
Business intelligence
from3blmedia
1 day ago

3BL's Audience Data: Professional, Demographic, a

3BL's Audience Analytics helps communications teams understand audience engagement through professional, demographic, and geographic perspectives.
#netflix
Business
from24/7 Wall St.
1 day ago

Netflix Is Being Misunderstood By Investors - Again. Why the 9% Dip Looks More Like an Opportunity Than a Warning

Netflix's stock dipped despite decent quarterly results, driven by a softer guidance and investor concerns about future growth.
Media industry
fromwww.benzinga.com
1 day ago

Netflix Eyes TikTok-Style Feed To Capture 'Snackable' Viewing - Netflix (NASDAQ:NFLX)

Netflix reported strong first-quarter earnings but anticipates lower second-quarter revenue and earnings, while preparing to launch a vertical video feed for mobile engagement.
Media industry
fromYahoo Finance
1 day ago

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.
Media industry
fromAol
1 day ago

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.
Media industry
fromAV Club
6 days ago

Netflix is adding a vertical video feed to compete with YouTube

Netflix will launch a redesigned mobile app featuring a TikTok-like vertical video feed focused on promoting its shows and movies.
Media industry
from24/7 Wall St.
2 weeks ago

Long-Form vs. Short-Form: The AI Debate That Misses Netflix's Real Strength

Netflix's strong fundamentals and growth prospects make it a compelling investment despite misconceptions about AI competition.
Business
from24/7 Wall St.
1 day ago

Netflix Is Being Misunderstood By Investors - Again. Why the 9% Dip Looks More Like an Opportunity Than a Warning

Netflix's stock dipped despite decent quarterly results, driven by a softer guidance and investor concerns about future growth.
Media industry
fromwww.benzinga.com
1 day ago

Netflix Eyes TikTok-Style Feed To Capture 'Snackable' Viewing - Netflix (NASDAQ:NFLX)

Netflix reported strong first-quarter earnings but anticipates lower second-quarter revenue and earnings, while preparing to launch a vertical video feed for mobile engagement.
Media industry
fromYahoo Finance
1 day ago

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.
Media industry
fromAol
1 day ago

Netflix's next attempt at growth takes on TikTok and Instagram Reels

Netflix plans to launch a vertical video feed to enhance user engagement and content discovery on mobile devices.
Media industry
fromAV Club
6 days ago

Netflix is adding a vertical video feed to compete with YouTube

Netflix will launch a redesigned mobile app featuring a TikTok-like vertical video feed focused on promoting its shows and movies.
Media industry
from24/7 Wall St.
2 weeks ago

Long-Form vs. Short-Form: The AI Debate That Misses Netflix's Real Strength

Netflix's strong fundamentals and growth prospects make it a compelling investment despite misconceptions about AI competition.
more#netflix
Growth hacking
fromEntrepreneur
2 days ago

If Your Audience Isn't Interacting, Your Brand Is Just an Illusion

Building a meaningful brand requires patience, genuine value, and trust, focusing on audience engagement rather than vanity metrics.
Apple
fromwww.businessinsider.com
2 days ago

Apple's CEO change has analysts wondering about its future in Hollywood

John Ternus must decide the future of Apple TV amidst Apple's focus on hardware and core business strengths.
Marketing tech
fromMarTech
1 day ago

A whole new way to think about TV advertising | MarTech

Television advertising is evolving with AI-driven product placements, addressing viewer engagement and improving return on ad spend.
Media industry
fromwww.businessinsider.com
6 hours ago

Internal Paramount presentation reveals its 2026 streaming goals and how much viewership has grown

Paramount aims for significant growth in streaming services, targeting double-digit revenue increases and a merger with HBO Max.
Film
fromWIRED
5 days ago

The Best Movies to Stream This Month

April brings a mix of horror films and documentaries, including 28 Years Later: The Bone Temple and Louis Theroux's Inside the Manosphere.
Marketing
fromVariety
7 hours ago

Variety's Entertainment Marketing Summit Takeaways: How to Market at the Speed of AI, Work With Creators and Make Campaigns Authentic Because 'Fans Are Smart, It Has to Feel Real'

Live experiences are central to marketing, with brands treating audiences as distribution channels and emphasizing authenticity and originality.
Podcast
fromThe Hollywood Reporter
1 day ago

YouTube Partners With SiriusXM on Audio Advertising For Podcasts and More

SiriusXM partners with YouTube to enhance ad measurement for audio content, leveraging their combined reach in the podcasting space.
Television
fromThe Hollywood Reporter
3 days ago

Microdramas Platform Verza TV Shifts Strategy Just 4 Months After Launch (Exclusive)

Verza TV is evolving to include horizontal videos and user-generated content while maintaining a focus on mobile entertainment.
Digital life
fromForbes
3 days ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Marketing
fromExchangewire
12 hours ago

Vevo Refines Upfront 2026 Strategy

Vevo introduces a tailored strategy for the 2026 Upfront season, focusing on bespoke brand solutions and innovative offerings like 'Artist Franchise'.
fromVulture
6 days ago

The 9 Best Movies and TV Shows to Watch This Weekend

The second season appears to go in a The White Lotus-esque direction with Oscar Isaac and Carey Mulligan as a couple whose fight is witnessed by two country-club employees.
Film
Social media marketing
fromPR Daily
2 days ago

Social media updates and new features to know this week - PR Daily

TikTok has received a security certification for its U.S. data protection systems, while also upgrading its ad creation tools with AI features.
fromScary Mommy
6 days ago

TV Show Cancellations & Renewals 2026: A Running List Of What's Safe (Or Not)

Falling in love with a show can lead to heartbreak if it gets canceled before you feel like you got any real closure.
Television
#ctv
Marketing tech
fromDigiday
2 days ago

How native CTV is solving the channel's attention problem

CTV has entered a performance era, focusing on results and effective formats that turn viewer attention into action.
Marketing tech
fromMarketing Dive
3 weeks ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
Marketing tech
fromDigiday
2 days ago

How native CTV is solving the channel's attention problem

CTV has entered a performance era, focusing on results and effective formats that turn viewer attention into action.
Marketing tech
fromMarketing Dive
3 weeks ago

The battle for attention on CTV: Premium video platforms vs. YouTube

VAB partnered with TVision to analyze CTV content consumption across various platforms, revealing significant lifts in brand metrics.
more#ctv
Marketing
fromThedrum
21 hours ago

How a long-term radio advertiser successfully switched to digital audio ads

Customer awareness begins with effective advertising, transitioning from traditional radio to digital audio platforms like podcasts is essential for reaching modern audiences.
#media-consolidation
Media industry
fromwww.aljazeera.com
1 day ago

Warner Bros and Paramount merger could reshape US media landscape

Concerns arise over media consolidation and partisan shifts with the Warner Bros-Paramount merger, facing regulatory scrutiny and potential political influence.
Media industry
fromExchangewire
1 month ago

Shifts in Streaming: Competition, Collaboration, and Consolidation

Paramount's $111 billion acquisition of Warner Bros creates a streaming giant with 200 million subscribers, consolidating major entertainment assets and reshaping the competitive TV landscape.
Media industry
fromwww.aljazeera.com
1 day ago

Warner Bros and Paramount merger could reshape US media landscape

Concerns arise over media consolidation and partisan shifts with the Warner Bros-Paramount merger, facing regulatory scrutiny and potential political influence.
Media industry
fromExchangewire
1 month ago

Shifts in Streaming: Competition, Collaboration, and Consolidation

Paramount's $111 billion acquisition of Warner Bros creates a streaming giant with 200 million subscribers, consolidating major entertainment assets and reshaping the competitive TV landscape.
more#media-consolidation
Marketing tech
fromVariety
13 hours ago

TBPN, the Tech-Bro Show Now Owned by OpenAI, Is Launching an Emmys FYC Campaign

OpenAI's TBPN is campaigning for an Emmy in the emerging media category with ads across Los Angeles.
Television
fromABC7 Los Angeles
6 days ago

Hulu's biggest reality stars will be under one roof for Hulu's Get Real event and livestream

Hulu's Get Real House returns with a livestream event featuring reality stars and new announcements on April 22.
Marketing
fromForbes
2 days ago

How Top Creators Build Audiences With Product-Market Fit

Brands must prioritize quality content and audience connection over mere reach to succeed in modern marketing.
#advertising
Marketing tech
fromAdExchanger
23 hours ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Marketing tech
fromForbes
17 hours ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing tech
fromThedrum
2 days ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromThedrum
2 days ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromDigiday
3 weeks ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
Marketing tech
fromAdExchanger
23 hours ago

Buyers Are So Over Meta's Overhauls; PayPal Enters The TV Measurement Fray | AdExchanger

Dramatic changes in advertising platforms can disrupt customer experiences and analytics, leading to frustration and confusion.
Marketing tech
fromForbes
17 hours ago

How To Keep Growing Despite Major Digital Ad Changes

Businesses must adapt their ad strategies to navigate changing restrictions and maintain growth despite reduced flexibility.
Marketing
fromAdExchanger
2 weeks ago

The Price And Promo Paradox; YouTube's Interactive TV Push | AdExchanger

Online advertisers must balance product pricing and ad spending to maintain market presence and customer engagement.
Marketing tech
fromThedrum
2 days ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromThedrum
2 days ago

Decoding the new advertising landscape: Insights from InMobi and Microsoft Advertising

The partnership between InMobi and Microsoft Advertising is driving innovation in the advertising landscape through technology and consumer-focused strategies.
Marketing tech
fromDigiday
3 weeks ago

How purchase data is redefining TV ad performance and driving revenue

Advertisers must adopt modern strategies, including purchase-based segmentation, to effectively engage consumers in the evolving TV landscape.
more#advertising
Podcast
fromRAIN News
1 week ago

TV podcast consumption: A new audience study

13% of American households consume podcasts on TV, particularly within Netflix households.
Media industry
fromDigiday
1 day ago

Why live streaming is a borderless $4 billion global opportunity

The shift to streaming platforms is transforming live event viewing, requiring advanced programmatic advertising solutions for global audiences.
Television
fromEsquire
6 days ago

The Best HBO Max Shows of 2026 (So Far)

HBO remains strong in 2026 with acclaimed dramas, comedies, and new unscripted shows despite uncertainty from potential acquisition.
Marketing
fromThedrum
3 days ago

Always-On Influencer Marketing: The Secret to Increased ROI

Influencer marketing is now essential for brands, requiring an always-on strategy to achieve effective results and build long-term brand equity.
Marketing tech
fromDigiday
23 hours ago

Media Briefing: As traffic declines, publishers see gains in commerce conversions and CTR

Shrinking audiences are leading to stronger conversions and increased commerce revenue for some publishers.
#cable-news
Media industry
fromSlate Magazine
2 days ago

It Was a Bold, Multimillion-Dollar Experiment. They Wanted to Change Cable News Forever. What They Actually Did Was Far More Revealing.

Modern cable news struggles due to partisanship, prompting networks like NewsNation to adopt a centrist approach to attract viewers.
Media industry
fromSlate Magazine
2 days ago

It Was a Bold, Multimillion-Dollar Experiment. They Wanted to Change Cable News Forever. What They Actually Did Was Far More Revealing.

Modern cable news struggles due to partisanship, prompting networks like NewsNation to adopt a centrist approach to attract viewers.
more#cable-news
Marketing tech
fromAdExchanger
1 day ago

Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences | AdExchanger

Buyers seek a unified view of ad performance, while publishers face challenges integrating diverse inventory and data sources.
Media industry
fromDailywire
4 days ago

Google Is Using Its Monopolistic Playbook To Take Over Your TV

Google is expanding its dominance in television through YouTube TV, employing monopolistic ad practices and significantly increasing subscription costs.
#ai
Marketing tech
fromThe Drum
3 days ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
Marketing tech
fromThe Drum
3 days ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
more#ai
#connected-tv
Television
fromAol
2 weeks ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Marketing tech
fromAdExchanger
1 month ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
Marketing tech
fromAdExchanger
1 month ago

It's Time For CTV To Fix Its Accuracy Problem | AdExchanger

Connected TV advertising prioritizes scale over accuracy, leading to unreliable audience targeting and ineffective marketing strategies.
Television
fromAol
2 weeks ago

The rise of CTV IRL: Valuable TV audiences are no longer just sitting at home

Connected TV is expanding into public spaces, transforming how audiences engage with content outside the home.
Marketing tech
fromAdExchanger
1 month ago

Sussing Out 'Performance TV' | AdExchanger

Advertisers view connected TV as a performance multiplier, but it remains primarily suited for branding and upper-funnel goals.
Marketing tech
fromAdExchanger
1 month ago

It's Time For CTV To Fix Its Accuracy Problem | AdExchanger

Connected TV advertising prioritizes scale over accuracy, leading to unreliable audience targeting and ineffective marketing strategies.
more#connected-tv
Media industry
fromDigiday
3 days ago

As upfront negotiations near, buyers chart path through complex sports market

Fragmentation of sports broadcasting complicates viewing for fans and advertising strategies for brands.
#digital-advertising
fromRAIN News
2 days ago
Marketing tech

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
Marketing tech
fromwww.marketingdive.com
4 days ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Marketing tech
fromRAIN News
2 days ago

New industry group to reshape programmatic advertising

Automation is transforming digital advertising, necessitating transparency and governance to address inefficiencies in programmatic transactions.
Marketing tech
fromwww.marketingdive.com
4 days ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
more#digital-advertising
fromVulture
1 month ago

Let's Wrap Up the MFL with a Few Small Charts

One Battle After Another dominated the awards race and even threw in some box-office points as well. Seven of the top-ten movies were Best Picture nominees at the Oscars, for what it's worth.
Film
Marketing tech
fromMarketing Dive
4 days ago

Viant acquires TVision to realize CTV advertising trifecta

Viant acquires TVision Insights for $40 million to enhance ad measurement and improve programmatic ad-buying capabilities.
Marketing tech
fromExchangewire
2 days ago

impact.com Expands YouTube Collaboration with Creator Partnerships API Adoption

impact.com expands collaboration with YouTube to enhance creator marketing campaign management using verified data.
Marketing tech
fromDigiday
2 days ago

Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech's C-suite exodus

Independent ad tech players must adapt or risk failure amid increasing competition from LLMs and evolving market dynamics.
Television
fromDigiday
4 weeks ago

Future of TV Briefing: WTF is the DASH TV universe study at the center of the latest Nielsen drama?

The TV universe study is essential for measuring U.S. TV viewership and establishing baseline numbers for audience segmentation.
#nielsen
more#nielsen
Media industry
fromwww.mediaite.com
3 weeks ago

ABC Wins Big As CBS Continues Struggle in Q1 Ratings

ABC World News Tonight leads nightly news ratings, with CBS Evening News trailing significantly under Tony Dokoupil's leadership.
fromEMARKETER
2 weeks ago

Brands advertising on 9 streaming platforms command a third of US streaming TV ad spend

Advertisers running on all nine streaming platforms account for 34% of US streaming TV ad spending, according to a March report from MediaRadar.
Marketing tech
Television
fromNative News Online
1 month ago

Who's Watching What? How Broadcasters Use ACR to Fight for Ad Dollars in the Streaming Era

Automatic content recognition technology embedded in smart TVs enables precise, continuous measurement of what viewers actually watch, replacing outdated sampling methods that advertisers relied on for decades.
Television
fromMen's Journal
1 month ago

NBC Cancels One of Its Priciest Reality Shows

NBC canceled Yes Chef! after one season due to high production costs and insufficient profitability despite stable viewership numbers throughout its run.
Media industry
fromOK Magazine
1 month ago

Why the Oscars Are Losing TV Viewers But Winning the Internet

The 2026 Oscars experienced declining television viewership but achieved record social media engagement, reflecting a fundamental shift in how audiences consume and participate in the event.
fromAdExchanger
1 month ago

TV Media Buyers Want Outcomes - So Nielsen Is Introducing More Advanced Audiences | AdExchanger

Regardless of whether a media channel is addressable or not, it's still reaching strategic and high-value audiences. So, understanding how these different media buys interact with each other [helps buyers] make better investment decisions.
Marketing tech
[ Load more ]