#tv-ratings

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Late-Night TV Will Never Beat YouTube at Its Own Game

YouTube has revolutionized celebrity promotion, challenging traditional late-night interview formats with diversified, engaging content.
The rise of YouTube has significantly impacted viewership patterns, causing late-night shows to adapt to changing viewer preferences.
#nielsen

Why The Paramount And Nielsen Spat Matters In TV Measurement Land | AdExchanger

Paramount Global's shift from Nielsen to VideoAmp signals significant changes in TV ad measurement and ongoing disputes over costs.

Comscore Touts MRC Accreditation That Could Outshine Nielsen's | AdExchanger

Comscore gains MRC accreditation for national and local TV ratings, differentiating from Nielsen.
Comscore's rigorous process for MRC accreditation highlights their commitment to providing a reliable TV ad currency alternative.

Why The Paramount And Nielsen Spat Matters In TV Measurement Land | AdExchanger

Paramount Global's shift from Nielsen to VideoAmp signals significant changes in TV ad measurement and ongoing disputes over costs.

Comscore Touts MRC Accreditation That Could Outshine Nielsen's | AdExchanger

Comscore gains MRC accreditation for national and local TV ratings, differentiating from Nielsen.
Comscore's rigorous process for MRC accreditation highlights their commitment to providing a reliable TV ad currency alternative.
morenielsen

Disney likely axed The Acolyte because of soaring costs

The Acolyte struggled with lower ratings and high production costs, leading to its cancellation.

NBC and the Paris Olympics were a match made in TV heaven - Poynter

The 2024 Paris Olympics exceeded expectations with high TV ratings, signaling a potential resurgence in Olympic interest.
#nfl

Sources: NFL to play on Christmas Wednesday

NFL games on Christmas Day to continue in 2024
Matchups for the games are yet to be determined

Fan Notes from the Patriots' loss to the Chiefs

The New England Patriots' game against the Kansas City Chiefs was flexed out of Monday night and moved to Sunday at 1 p.m. ET.
The league prioritizes TV ratings and money over fan experiences and commitments.

Sources: NFL to play on Christmas Wednesday

NFL games on Christmas Day to continue in 2024
Matchups for the games are yet to be determined

Fan Notes from the Patriots' loss to the Chiefs

The New England Patriots' game against the Kansas City Chiefs was flexed out of Monday night and moved to Sunday at 1 p.m. ET.
The league prioritizes TV ratings and money over fan experiences and commitments.
morenfl
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