"Trump and his handpicked chair of the Federal Communications Commission (FCC) may not have set out to create a built-in, eager audience for Jimmy Kimmel content when they allegedly pressured ABC to yank his show off the air last week, but that's just what they did. Kimmel knew he'd be speaking to far more viewers than usual during last night's comeback episode, and he did not squander the opportunity."
"Indeed, he did. Although the linear TV ratings are not in yet-and will likely be skewed by the fact that local broadcasting companies Nexstar Media Group and Sinclair refused to carry the show in several major markets, including Washington, D.C.-the YouTube clip for Kimmel's opening monologue earned seven million views in a matter of hours and was up to 10 million as of this writing."
"More important than the size of the audience for last night's episode was its breadth. Kimmel and his writers understood that this first monologue back from the brink of cancellation would reel in not only the usual fans and a huge batch of lapsed supporters, but also a hate-watching MAGA contingent, and curious viewers of all ideological stripes."
Trump and the FCC reportedly pressured ABC to remove Jimmy Kimmel's show, which instead created heightened interest and a larger audience for his comeback episode. Kimmel delivered a bold, measured monologue that reached across the political aisle while criticizing powerful figures. He directly addressed Trump's claim that he had no ratings and highlighted the surge in viewership. The YouTube clip of the opening monologue earned millions of views within hours, while linear ratings may be distorted by some local broadcasters refusing to air the show. The monologue drew regular fans, lapsed supporters, ideological opponents, and curious viewers alike.
Read at Fast Company
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