"For three straight years, the game deciding the champion for the NFL season has set new viewing records, including last year's Philadelphia Eagles crushing victory over the Kansas City Chiefs 40-22 that scored an average audience of 127.7 million viewers on Fox. Both the 2024 and 2025 games had the benefit of the pop culture sizzle generated by Chiefs tight end Travis Kelce's romance with pop superstar Taylor Swift, bringing in more casual fans."
""I believe it can," said Lee Berke, president of LHB Sports, Entertainment & Media, noting the lift the NFL ratings have seen this season as viewing information from set-top devices and internet connected televisions in 45 million households are now included in Nielsen's audience measurement. "It's definitely showing up and bumping up ratings throughout the year for the NFL," Berke said."
Super Bowl television audiences have set new viewing records for three consecutive years, including a 127.7 million average audience for the Eagles' 40-22 victory over the Chiefs. The Chiefs' appearances in 2024 and 2025 benefited from increased casual viewership tied to Travis Kelce's romance with Taylor Swift. This season's matchup features the Seattle Seahawks and New England Patriots without the Chiefs, but ratings can still climb. Nielsen's inclusion of viewing data from set-top devices and internet-connected TVs in 45 million households has raised measured NFL ratings, with the Video Advertising Bureau reporting mid-to-high single-digit percentage gains. Adding out-of-home viewing in 2021 also pushed numbers past 100 million.
Read at Los Angeles Times
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