Season 3 of 'The Gilded Age' experienced a remarkable increase in social media engagement and viewership, with a 185% rise in social conversation volume. The show's social media posts garnered double the engagement compared to previous seasons. The finale achieved a series-high of 5 million viewers, up 88% from the premiere. HBO adopted a collaborative marketing strategy, enabling fans and content creators to participate actively in the show's promotion, enhancing the community around the series and contributing to its cultural significance.
HBO's marketing team approached promoting 'The Gilded Age' through collaboration with fans, significantly increasing social media engagement and viewer ratings this season.
Social media conversation around 'The Gilded Age' surged 185% from last season, reflecting a robust engagement strategy that empowered viewers to co-create the narrative.
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