While nearly all the official NFL events were in San Francisco, fans still showed up in droves for events in the South Bay organized by the San Jose Sports Authority, Visit San Jose and the city of San Jose during the week leading up to the big game. A city report on foot traffic in downtown San Jose shows about 459,000 unique visitors to downtown from Jan. 31 through Feb. 8.
It was 67 degrees and sunny at kickoff inside Levi's Stadium. The light hit the hills just right and bathed the crowd in that specific, golden California glow that usually costs extra. Yes, it was an incredible ego boost for a region that deserved one. A reminder that this is still an elite place to live - there aren't many places on earth that can host the world's biggest party in a light jacket without breaking a sweat, after all.
It's not like coming back home is anything novel for Austin Hooper, who still visits De La Salle's campus in the summer to train with his high school alma mater after 10 years in the NFL. And this isn't his first Super Bowl, either. But both? At the same time? That's what makes this one that much more special, the New England Patriots tight end told the Bay Area News Group this week.
The late-winter months are not usually a busy season for San Francisco hotels, but occupancy is high this month thanks to Super Bowl 60 on Sunday at Levi's Stadium in Santa Clara. Top-ranked hotels - if any still have rooms available - are cashing in on demand, with average rates fetching more than $1,200 a night. That's more than six times the average rate for peak times outside the weekend of the game, explained Kathleen Davis, CEO of the Sports Management Research Institute.
Seahawks down 28-24 at the 1-yard line a dynasty waiting in the shadows to be formed. Russell Wilson was one play away from being a back-to-back Super Bowl winner, likely cementing his spot in the Pro Football Hall of Fame. Pete Carroll would've been considered a genius, while the Legion of Boom would've gone down as the greatest defensive unit ever. Instead, in dramatic fashion, Wilson and the Seahawks ran a quick drop-back pass that was intercepted at the goal line by Malcolm Butler.
The matchups are set and the transformation is underway at Levi's Stadium. Plans are turning into preparation for Super Bowl LX and the Valley Transportation Authority is ready to take people where they need to go. VTA has been holding trainings for operators and maintaining the fleet of busses and light rails for the event. Twenty-two extra trains will run Super Bowl Sunday to help move an expected VTA record 25,000 fans on gameday.
"You got these two free Super Bowl tickets," Resendez's coach said when the news was revealed to her. Resendez responded with an excited "What?!" Resendez is also serving as Good Morning America's Kid Correspondent throughout Super Bowl Week. Resendez plays tight end on her school's flag football team and says she is looking forward to interviewing the athletes leading up to the big game.
Super Bowl 60 arrives at Levi's Stadium in Santa Clara on February 8, 2026, drawing attention to the region's blend of innovation and culture. The Bay Area Host Committee unveiled a series of activations designed to highlight the area's strengths as a host for global gatherings. With the game just months away, preparations ramp up to create memorable experiences for fans and locals alike.