These are the most expensive hotels in San Francisco for the Super Bowl

"The late-winter months are not usually a busy season for San Francisco hotels, but occupancy is high this month thanks to Super Bowl 60 on Sunday at Levi's Stadium in Santa Clara. Top-ranked hotels - if any still have rooms available - are cashing in on demand, with average rates fetching more than $1,200 a night. That's more than six times the average rate for peak times outside the weekend of the game, explained Kathleen Davis, CEO of the Sports Management Research Institute."

"Jon S. Handlery, CEO and president of Handlery Hotels, said the Super Bowl is the ultimate showcase for the city, even if the actual game is played over 40 miles away. He believes the best thing about the Bay Area event is that the international telecast can highlight positive changes to help attract visitors after San Francisco suffered a setback in recent years. "You can't buy that publicity," he said. "It's free.""

"The Super Bowl is the latest boon for San Francisco hotels, which continue to make headway in their recovery from the COVID-19 pandemic. The city was dealt a blow as a large section of downtown workers worked from home and merchants such as Nordstrom closed, citing " customer foot traffic " issues. The city's recovery slowed compared with other marquee destinations, in part because San Francisco was portrayed and characterized as dysfunctional by some outlets."

San Francisco hotels experienced unusually high occupancy during the late-winter Super Bowl 60 period, with top properties commanding average rates exceeding $1,200 per night, more than six times typical peak rates. The event provided a valuable revenue boost in an otherwise slow season and offered international exposure as free publicity. The Super Bowl spotlight helped counter recent setbacks caused by remote work trends and merchant closures that reduced downtown foot traffic. Recovery lagged behind other destinations partly due to negative perceptions of dysfunction. The tourism sector, previously the city's largest private industry, suffered the deepest losses. Large hotels like the Hilton San Francisco Union Square and Parc 55 became symbols of those struggles in 2023.

Read at SFGATE