#hotel-pricing

#hotel-pricing

But for many hotels, visibility-and sometimes survival-comes at the expense of profits. That dynamic is now at the heart of Beijing's antitrust probe. Regulators allege Trip.com is abusing its market position, with analysts citing deflation across the sector as the government's main concern. Interviews with lodging operators, industry groups and travel consultants describe a system where constant price-cutting and opaque policies are eroding profitability, even as demand rebounds.

Hotels across North America have begun hiking prices to astronomical levels as they prepare for the FIFA World Cup in 2026. Next year's World Cup will take place in host cities in the United States, Mexico, and Canada. With the tournament's first matches set to begin in less than six months, hotels are trying to take full advantage of one of the world's largest sporting events.

We wanted to be competitive and focus on ADR [average daily rate] rather than having the guest perception of hidden and/or unwanted extra fees," Surfjack's general manager, Lynette Eastman, told SFGATE.