"Sunday night's Super Bowl and Bad Bunny fell short of setting records for most watched U.S. broadcast and halftime show.Seattle's 29-13 victory over New England averaged 124.9 million viewers on NBC, Peacock, Telemundo, NBC Sports Digital, and NFL+, according to Nielsen's Big Data + Panel rating system.That fell short of the 127.7 million U.S. viewers that tuned in for Philadelphia's 40-22 victory over Kansas City last year on Fox.However, Super Bowl 60 is the most-watched program in NBC history. The network is celebrating its 100th anniversary this year.Bad Bunny's halftime show averaged 128.2 million viewers from 8:15-8:30 p.m. Eastern. That would make it the fourth-most watched halftime behind Kendrick Lamar (133.5 million, 2025), Michael Jackson (133.4 million, 1993) and Usher (129.3 million, 2024)."
"The audience for the game peaked at 137.8 million viewers during the second quarter (7:45-8 p.m. Eastern), which is a record. That surpassed the previous mark of 137.7 million during the second quarter of last year's Super Bowl.This year's audience ended a streak where the last four Super Bowls had experienced audience increases. It is the fifth straight year the game has averaged over 100 million viewers.After three straight years of Super Bowls that came down to the final minute, the last two have lacked excitement.Sunday's game was the second in Super Bowl history in which a touchdown had not been scored in the first three quarters. Seattle was up 12-0 going into the final 15 minutes."
Seattle defeated New England 29-13 in Super Bowl 60. The game averaged 124.9 million viewers across NBC, Peacock, Telemundo, NBC Sports Digital and NFL+ per Nielsen's Big Data + Panel. That total was below last year's 127.7 million viewers for Philadelphia's win over Kansas City. Super Bowl 60 became the most-watched program in NBC history during the network's 100th anniversary. Bad Bunny's halftime show averaged 128.2 million viewers from 8:15-8:30 p.m. Eastern, ranking fourth behind Kendrick Lamar, Michael Jackson and Usher. The game's audience peaked at a record 137.8 million in the second quarter. The event marked the fifth straight year averaging over 100 million viewers. The Turning Point USA halftime featuring Kid Rock peaked at 5 million on YouTube, which Nielsen did not measure.
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