"An average of 124.9 million people tuned in, per NBC Sports. NBC generated the second-most-watched Super Bowl - behind 2025's game on FOX Sports - in its broadcast of the Big Game.It ended a two-year streak of record-breaking Super Bowl viewership. Telemundo, however, delivered a record with the most-watched Super Bowl in US Spanish-language history with an average of 3.3 million viewers. That viewership peaked during Bad Bunny's halftime show performance, with 4.9 million viewers."
"Overall, viewership was an average of 128.2 million from 8:15 to 8:30 p.m. ET during Bad Bunny's performance. An all-time record 137.8 million viewers watched across NBC, Peacock, and Telemundo during the second quarter, according to NBC Sports. A more detailed breakdown will be available from Nielsen later this week, NBC Sports said in its press release."
The Seattle Seahawks won Super Bowl 60 while NBC's broadcast averaged 124.9 million viewers, making it the second-most-watched Super Bowl behind 2025. Telemundo set a US Spanish-language Super Bowl record with an average of 3.3 million viewers and a peak of 4.9 million during Bad Bunny's halftime show. Viewership averaged 128.2 million from 8:15 to 8:30 p.m. ET during the halftime performance, and 137.8 million watched across NBC, Peacock, and Telemundo in the second quarter. Nielsen's late-January 2025 ratings methodology change, which better counts out-of-home viewing, has lifted ratings for major sporting events, adding roughly 2 million viewers in comparable events.
Read at Business Insider
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