"A whopping 57.2 million viewers watched Dallas' 31-28 Thanksgiving Day victory over Kansas City on CBS, per a source with knowledge of the data. The late-afternoon game's average viewership shattered the previous regular-season record set three Thanksgivings ago, when the Cowboys and Giants drew 42 million viewers in 2022 on FOX. The record was not accidental. The NFL made a strategic decision this year to pit its two most-watched teams against each other on its most-watched day of regular-season football."
"The NFL made a strategic decision this year to pit its two most-watched teams against each other on its most-watched day of regular-season football. Viewership is the engine that drives the NFL, and setting a new regular-season viewership record, especially by this much, is news that will cross over from the "inside baseball" world of sports media and sports business writers into the broader sports-fan ecosystem."
57.2 million viewers watched Dallas' 31-28 Thanksgiving Day victory over Kansas City on CBS, creating a new regular-season viewership benchmark. The late-afternoon game's average viewership surpassed the previous record of 42 million set during the Cowboys-Giants matchup in 2022 on FOX. The NFL intentionally scheduled its two most-watched teams on Thanksgiving to maximize audience reach. Viewership remains the primary driver of the league's business value and broadcast strategy. The magnitude of the new record is likely to attract attention beyond sports media and business outlets and into the broader sports-fan ecosystem.
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