"After testing the interest of sports fans in short-form content, Disney aims to bring brief bursts to a broader audience. The company aims to bring so-called "microcontent" to Disney+ in 2026, it announced Wednesday at CES, and in doing so joins a parade of traditional media purveyors working harder to court younger consumers who have grown more accustomed to swiping through Tik Toks, Reels and other attenuated attempts to entertain."
"Disney first put a stake in short-attention-span theater with "verts," or short video vignettes placed on its new ESPN streaming app that might include important game moments or pieces of commentary or analysis from various sports personalities. Fans are able to exert more control over a feed through whichi they can scroll or swipe, and the videos are tailored to the individual interests of users."
"Disney indicated it intends to expand the use of short-form video across both news and entertainment, betting that such features will make Disney+ a daily destination for users who want to get updates on their favorite content areas. There have already been some intriguing experiments. In 2025, ABC News launched a daily short-form show for Disney+ called "What You Need to Know" that is hosted each weekday by Rachel Scott or James Longman."
Disney plans to introduce short-form "microcontent" to Disney+ in 2026, expanding beyond initial sports experiments. The company tested short-attention video with "verts" on its ESPN app, featuring game moments, commentary and tailored feeds users can scroll or swipe. Disney intends to deploy short-form across news and entertainment to make Disney+ a daily destination for updates. ABC News launched a daily short-form show for Disney+ in 2025. Advertisers and other media companies are creating microseries and microdramas to reach mobile-first viewers who prefer swipeable, brief episodes instead of long-form viewing.
Read at Variety
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