"The world has become hooked on short-form video. Reels on Instagram and Facebook are generating revenue at an annual rate of $50 billion, Meta CEO Mark Zuckerberg said in October, while Google reiterated last week that YouTube Shorts are viewed over 200 billion times per day. Short-form vertical videos are perfectly designed for phones, which most people carry 24/7, and for our increasingly short attention spans. As the streaming wars evolve, paid services see the phone as the next battleground they have to win."
"Streaming executives have taken note. Paramount has made short-form video a product priority and wants to add a million short-form clips to Paramount+ 'as quickly as possible,' according to one exec, as Business Insider previously reported. Netflix and Peacock have also invested in short-form clips, while Disney has added vertical video to its revamped ESPN app and said it plans to do the same for Disney+."
Major streaming platforms including Netflix, Disney, Paramount, and NBCUniversal are adding or planning vertical short-form clips to their services to compete with TikTok and YouTube Shorts. Short-form videos fit mobile viewing and cater to shorter attention spans, driving platforms to prioritize frequency of engagement over total viewing hours. Instagram Reels generate about $50 billion annually, and YouTube Shorts are viewed over 200 billion times daily. Executives aim to add large libraries of short clips — Paramount targets a million — and have integrated vertical video into apps like ESPN. Analysts warn short-form is harder to monetize, particularly for advertisers, but necessary to engage younger consumers.
Read at Business Insider
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