""There's this bullshit that we're seeing from Meta and OpenAI and others where they decided that somehow we're better off with all AI-created social media content," Rabble said in an interview with Business Insider. "That's not where social media came from. Social media was social first. It's about humans and our connection, not just pretty videos.""
"Rabble believes that the internetis experiencing "enshittification" - a phrase coined by author Cory Doctorow to refer to the gradual degradation of platforms that prioritize serving shareholders over users. DiVine, he said, is his "attempt to fight back against the enshittification, in code.""
"DiVine, a decentralized reboot of Vine backed by Jack Dorsey, is resurrecting the long-lost super-short-form video platform. Behind the revival is one of the original Twitter employees who worked closely with Dorsey, Evan Henshaw-Plath, who goes by the alias Rabble."
DiVine revives the Vine format with super-short videos while promoting decentralization and resisting AI-generated feeds. The app received backing from Jack Dorsey's nonprofit and is led by Evan Henshaw-Plath, who uses the alias Rabble. DiVine positions itself against opaque, shareholder-driven algorithms and aims to prioritize human connection over algorithmically amplified, AI-created content. Rabble describes the internet's decline as "enshittification" and presents DiVine as an attempt to reverse that trend through code. The platform targets nostalgia for Vine's six-second creativity and seeks to rebuild authentic digital communities outside corporate-controlled ecosystems.
Read at Business Insider
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