"Selling online has always looked easier than it is. People see viral product videos and breakout sellers on TikTok and Instagram, but behind the scenes, the real work is messy. The truth is that most new sellers never make it past the content stage. They build a store, choose a product and then hit a wall. They quickly realize they need videos for ads, short clips for social platforms and different versions to test."
"Research shows how deep this problem goes. According to a by Sitecore, only 8 percent of B2B marketers say most of their projects move efficiently, pointing to clear workflow challenges. The rising demand for short-form video is putting even more strain on teams, and companies are having a difficult time keeping up with quick production cycles, per a by CMSWire."
Selling online often appears easier than it is, as viral videos mask messy behind-the-scenes work. Most new sellers stall at the content stage after building a store and choosing a product because they need numerous videos and short clips for ads and social testing. Short-form video demand increases pressure on teams and workflows, with only a small percentage of B2B marketers reporting efficient project movement and companies struggling to keep pace with production cycles. User-generated content boosts conversions, requiring sellers to produce more content rapidly. AI tools are simplifying content creation and testing, reducing barriers and enabling faster learning cycles for sellers.
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