"Netflix is moving away from competing with cable TV and beginning to rival social media apps. As reported by TechCrunch, Netflix used its fourth-quarter earnings call to reveal it intends to revamp its mobile app later this year to expand on short-form video features. The company is expected to start promoting its new video podcast format."
"With that, instead of focusing on how users discover TV shows, movies, and what to watch next, it feels like Netflix is focused on offering an experience like Instagram Reels or YouTube Shorts when users navigate through the app. Netflix redesigns are common. Just a few months ago, the company made its biggest app revamp in years on streaming boxes and smart TVs. In 2023, the service launched a redesigned version of its iPhone and iPad app to make everything feel snappier, improving profile switching and changing how users previewed titles, which made Netflix even better on smartphones compared to other streaming platforms."
Netflix plans a mobile app revamp to expand short-form video features and to promote a new video podcast format. The design shift moves discovery away from traditional TV and movie browsing toward a vertical feed experience similar to Instagram Reels or YouTube Shorts. Recent redesigns on streaming boxes, smart TVs, and iOS devices improved responsiveness, profile switching, and title previews. The company frames the change as a long-term business expansion play. The short-form feed and video podcasts aim to increase time spent in the app and offer new content clip formats alongside full episodes.
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