"Paramount Skydance is planning to add a heavy dose of short-form video to its flagship streaming service, according to internal presentations and emails viewed by Business Insider. Dan Reich, the head of global product and design for Paramount+, emailed fellow executives in mid-January, asking to set up a meeting with Paramount product chief Dane Glasgow to discuss "Short Form Clips." "We are trying to figure out how to jump-start efforts to get a million clips into our Short Form UX as quickly as possible," Reich wrote in an email."
"Reich added that his "current understanding" was that Paramount's AMLG, or Applied Machine Learning Group, "has the clips ready (or near ready?)" for another team to test the feature before it launches. "As soon as we get the clips in, there will be increased pressure to provide a personalized feed of clips," Reich wrote to his colleagues."
Paramount+ is preparing to integrate short-form, user-generated video clips into its flagship streaming product under an initiative tied to Project Eagle. Senior product staff requested meetings to accelerate delivery and discussed ingesting up to one million clips quickly, with the Applied Machine Learning Group reportedly having clips ready for testing. The product team expects urgent demand to provide a personalized clip feed and is prioritizing short-form features in Q1, especially on mobile, while exploring workarounds to speed rollout. The push aligns with a broader industry move by competitors toward short-form formats.
Read at Business Insider
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