"Paramount executives are brainstorming several ways to make their namesake streamer more competitive, including a short-form video feed, a sports multiview feature, and free content, according to an internal presentation viewed by Business Insider. The presentation was sent by Dan Reich, the Paramount+ head of global product and design, to Dane Glasgow, Paramount's chief product officer, via email in mid-January."
"There are several notable takeaways from the presentation, including that Paramount's priorities include: Adding short-form video clips to the Paramount+ mobile app Introducing a sports "multiview" feature that allows users to stream multiple events side by side The presentation also indicated that Paramount is brainstorming several new features for the Paramount+ mobile app, including: User-generated content Interactive features, like an apparent shopping tool called "Shop the Scene" Free content"
Paramount executives prioritize features intended to boost engagement and competitiveness for the Paramount+ service. Planned features include short-form video clips on the mobile app, a sports multiview option to stream multiple events side by side, and support for user-generated content. Interactive capabilities under consideration include a shopping tool labeled "Shop the Scene." Leadership is also weighing the introduction of free, ad-supported content alongside paid offerings. The company intends to consolidate the technology stacks for Paramount+ and Pluto TV, and product priorities are shaped by regular testing and evaluation of initiatives.
Read at Business Insider
Unable to calculate read time
Collection
[
|
...
]