"every bit as drama-inducing as the telenovelas older generations have grown up with,"
"but with the short-form mobile format that these millennial generations have gravitated towards today."
"This holiday, we're reminding people that it's what you give, and what y"
TelevisaUnivision created a five-episode microdrama for JCPenney, with each episode running about 90 seconds. The series will run on Univision's TikTok and Instagram channels and on JCPenney's YouTube, Pinterest and owned platforms. The story is holiday-themed and emphasizes the importance of gifts regardless of cost. The short-form format targets younger viewers who prefer quick-hit mobile videos and reflects a strategic shift toward miniature entertainment. Short-form video monetization remains challenging because overlay graphics and ad placements can obscure or interrupt vignettes. JCPenney pursued the project to forge a more direct connection with potential customers.
Read at Aol
Unable to calculate read time
Collection
[
|
...
]