#microdrama

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Media industry
fromVariety
6 days ago

The Vertical Revolution: How Microdramas Became a Multi-Billion Dollar Global Phenomenon

Data-driven, serialized short-form microdramas scaled rapidly in China, generating billions and reshaping mobile storytelling economics worldwide.
Media industry
fromRolling Stone
2 weeks ago

Vertical Microdramas Are Taking Over the Internet. Hollywood Is Ready to Cash In

Microdramas are short-form vertical phone series that rapidly grew into a multibillion-dollar, female-skewing entertainment segment monetized via ads, freemium episodes, and paid finales.
Marketing
fromEMARKETER
3 weeks ago

Microdramas bank on social ads to drive growth

68% of US microdrama app ad spending went to social networks from January to September 2025.
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