#microdrama
#microdrama
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fromVariety
3 weeks agoThe Vertical Revolution: How Microdramas Became a Multi-Billion Dollar Global Phenomenon
Hollywood tried and failed to crack the microdrama code first. In 2020, Jeffrey Katzenberg launched Quibi with $1.75 billion in funding, A-list talent including Steven Spielberg and Guillermo del Toro, and episodes under 10 minutes designed for mobile viewing. Six months later, it shut down, having burned through over $1 billion. The service reached fewer than 1 million subscribers against a target of 7 million, with its content library sold to Roku for under $100 million.
Media industry
Media industry
fromRolling Stone
1 month agoVertical Microdramas Are Taking Over the Internet. Hollywood Is Ready to Cash In
Microdramas are short-form vertical phone series that rapidly grew into a multibillion-dollar, female-skewing entertainment segment monetized via ads, freemium episodes, and paid finales.
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