"Ninety percent of these stories are, 'I'm a poor girl! I fell in love with a secret billionaire! He's a werewolf, and his mother is a vampire, and she disapproves of me!'"
"There's a market for that, and we shouldn't laugh at that, but I think this can be so much bigger than just sloppy, AI-adjacent romance soap operas."
"You watch it, and then you just want to gossip with your three best friends about it, or see what 100,000 funny, clever other young women or gay people on the internet are saying."
Microdrama apps currently prioritize formulaic, cheaply produced romance and melodrama that drive massive in-app purchases. Competitors like ReelShort and DramaBox generated $1.2 billion and $276 million respectively last year despite low artistic quality. Watch Club aims to produce short, high-quality microdramas by hiring SAG and WGA actors and writers and embedding social networking to recreate the communal conversation that makes television engaging. The founder, a former Meta product manager and avid fan, criticizes AI-adjacent scripts and believes better storytelling plus community features can build a more interesting, sustainable business that encourages viewers to gossip and engage together after episodes.
Read at TechCrunch
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