#social-features

#social-features

The company on Wednesday said it is introducing a new Messages feature that will let users see what their friends are streaming in real time and send requests to start Jams, the app's collaborative listening feature. Users would first have to navigate to their Settings and turn on the "listening activity" feature in the "Privacy & Social" section. Once that's done, your listening activity will appear at the top of Messages chats.

Tribes and communities are deeply ingrained as important in the human psyche. By leveraging this fact, you can more efficiently increase engagement and foster loyalty among your customers, regardless of the type of product you're selling. This goes for almost all companies. That's not to say that some types of products and services aren't more or less suited, but except for a few specific niches, almost any can benefit to some degree from a community.

The feature, which has endured since the early days of the social-media platform, is still clinging to life and in fact being pushed again by Meta as a way to maintain connections with friends. Originally intended as a way to reach out to other users without actually sending a message or any meaningful content, it has been the focus of soft relaunches in 2017 and 2024.

The new 'When People Liked Your Reel' chart provides interactive insights, showing specific moments in a Reel that generated likes. This allows for a targeted understanding of audience engagement.