"With artificial intelligence reshaping nearly every aspect of how we work, reaching customers has become even more challenging. Search is increasingly less effective, people are overwhelmed by continuous noise on social media, and brands are struggling to find their voice. In 2025, AI upended traditional marketing strategies. It drastically reduced the effectiveness of search engine optimization, yet it also allowed savvy brands to reach new potential clients with well-honed, engaging content."
"Businesses that adopt AI are reporting significant productivity improvements with gains of 26-55% and an average return on investment of about $3.70 for every dollar spent, according to a Fullview article. AI use isn't just trendy - it can have measurable results and be impactful. At the same time, social media, especially short-form video, is consuming more of people's attention, and businesses must create content in multiple formats to post across different platforms."
""AI works best as a content partner, not a replacement," Banga says. "It can help business owners save time by brainstorming ideas, repurposing content or speeding up production - but the strategy, voice and local expertise still have to come from the human side. The brands that stood out in 2025 used AI to scale their efforts while keeping their messaging personal and intentional.""
Artificial intelligence reshaped marketing in 2025, reducing reliance on traditional SEO while enabling targeted, engaging content that reaches new customers. Businesses adopting AI report productivity gains of 26-55% and average ROI near $3.70 per dollar. Search effectiveness declined as consumers increasingly use AI-powered search, shifting measurement away from unique site visitors. Short-form video captured audience attention, with 78% of people preferring to learn about new products through that format, making Reels, Shorts and TikTok essential. AI functions best as a content partner; human-led strategy, voice and local expertise remain necessary to keep messaging personal and intentional.
Read at Sfgate
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