AI search is forcing businesses to diversify their channel strategy: Here's why
AI-driven search and LLMs are reducing website traffic and forcing brands to diversify content distribution and optimize for both human readers and AI engines.
The channel strategy that's saving brands from AI search cannibalization
AI-driven search reduces website clicks despite higher visibility, so brands must optimize content for AI engines and diversify distribution across channels to reach buyers.
GEO is the new SEO. Here's everything you need to know
Brands must optimize for chatbots (Generative Engine Optimization) to secure referrals and sales as consumers shift research from search engines to AI chatbots.
'We did not chase clicks, we build trust' - How Hubspot wants to help write the AI marketing playbook
HubSpot launched 'The Loop' AI framework with 200+ AI-driven features to help organisations build human-AI hybrid teams and adapt to declining organic traffic.
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