"Then we looked at what was actually happening in search results. When potential customers searched for solutions in his category, they weren't seeing his carefully crafted meta descriptions and compelling title tags. They were seeing AI-generated answers that compared his product to competitors, synthesized reviews and made recommendations - all without ever mentioning his brand or linking to his site."
"His content was performing well. His domain authority hadn't changed. His rankings were stable. Everything looked fine in Google Search Console. Then we looked at what was actually happening in search results. When potential customers searched for solutions in his category, they weren't seeing his carefully crafted meta descriptions and compelling title tags. They were seeing AI-generated answers that compared his product to competitors, synthesized"
Nearly 60% of searches now end without a click to any external website because AI-generated answers provide complete information and recommendations directly in results. Growing companies that rely on organic search are losing traffic as AI answers synthesize reviews, compare products, and make purchase decisions without linking to vendor sites. Enterprise brands can mitigate the shift with paid spend, brand campaigns, and PR, while startups face greater risk. Founders have roughly 12–18 months to adapt by auditing AI search presence, identifying authority assets, building to be cited, launching owned distribution, and cultivating direct audience relationships.
Read at Entrepreneur
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