"Start publishing short-form video content on every social platform: TikTok, Instagram, Facebook, LinkedIn and YouTube. Then allocate some ad budget to the best-performing videos. Things to consider before you begin creating vertical videos: 1. the hook (you have two to three seconds to capture attention); 2. positioning of yourself; 3. storytelling; and 4. a punchline or call to action. - Nikos Xydas, Humble"
"For early-stage brands, marketing on social media can feel like a choice between gaining visibility or controlling costs. With limited budgets and high expectations, marketing leaders for young brands often need content strategies that move the needle without relying on big productions or paid reach. Below, Forbes Agency Council members offer their best advice on what budget-conscious brands should prioritize."
Early-stage, budget-conscious brands should focus on platforms and formats that maximize organic reach and engagement. B2B brands can start with LinkedIn and simple design tools like Canva to amplify PR coverage without extra spend. Prioritize clarity and authenticity over high production values to answer real audience questions consistently. Publish short-form vertical videos across TikTok, Instagram, Facebook, LinkedIn and YouTube, and allocate ad budget only to top performers. Optimize videos for a strong early hook, clear positioning, concise storytelling and a compelling punchline or call to action. Consistency, community engagement and measured amplification drive trust and impact.
Read at Forbes
Unable to calculate read time
Collection
[
|
...
]