Netflix to redesign its app as it competes with social platforms for daily engagement | TechCrunch
Briefly

Netflix to redesign its app as it competes with social platforms for daily engagement | TechCrunch
""better serve the expansion of our business over the decade to come,""
""iterate, test, evolve, and improve""
""You can imagine us bringing more clips based on new content types, like video podcasts,""
Netflix plans a redesigned mobile app to launch in late 2026 to better serve business expansion and provide a foundation for ongoing experimentation, iteration, testing, and improvement. The redesign will deeply integrate vertical short-form video feeds that display swipeable clips from shows and movies in a format familiar to TikTok and Instagram Reels users. The company will expand short-form clips to promote new content types, including video podcasts. Netflix debuted its first original video podcasts featuring personalities such as Pete Davidson and Michael Irvin, and partnered with Spotify and iHeartMedia to bring established video podcast libraries. The push aims to make content discovery and daily engagement feel more social.
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