"Travel is changing fast, and so is the way people plan it. TikTok's new research, "From Bucket List to Booking: The Travel Trends Report 2025," reveals that travelers today are increasingly turning to short-form video and social discovery not just for inspiration, but as a key step in decision-making. Based on TikTok's internal data and third-party research from TikTok Marketing Science's Europe and UK & Ireland (EUI) Travel on TikTok Research 2025, conducted in partnership with Ask Your Target Market (AYTM),"
"According to the AYTM report, 59% of UK TikTok users who book after discovering a destination on TikTok do so within one week. With inspiration and action living in the same space, this presents a full-funnel opportunity for brands to leverage authentic storytelling, creator partnerships, and community-driven content to directly influence booking intent."
"The report highlights five key insights shaping the travel landscape in 2025 and beyond: The Rise of Everyday Explorers: Travelers are embracing micro-adventures and local getaways inspired by content that feels achievable and personal. Discovery to Decision: The path from inspiration to booking has become shorter, as travelers use social platforms to research and confirm plans. Culture-Driven Travel: Destinations connected to culture, creativity, and shared experiences are capturing the attention of younger audiences. Conscious Choices: Responsible travel, community impact, and environmental awareness are now central to decision-making. The Power of Creators: Creators play an important role in shaping travel intent through authentic storytelling and"
Travelers are increasingly turning to short-form video and social discovery as both inspiration and a rapid step toward booking. In the UK, 59% of TikTok users who discover a destination on the platform book within one week, creating a full-funnel opportunity for brands. Micro-adventures and local getaways are rising as achievable travel choices. Culture-driven destinations attract younger audiences, while responsible travel and community impact shape decisions. Creators provide authentic storytelling that directly influences travel intent, and brands can leverage creator partnerships and community-driven content to drive measurable conversions.
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